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b) Answer TWO long essay questions and TWO short essay questions. Please ensure

by | Nov 22, 2022 | Other

 

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b) Answer TWO long essay questions and TWO short essay questions. Please ensure you stay
within the page limits noted (NOTE: You do not have to write the max
number of pages to receive
full credit).
c) This exam is closed book and closed notes; however, you may use one 3-inch x5-inch notecard
to help you on the exam. Do not share your notecard with others.
Long Essays (max. length: 2 pages single spaced)
1.
In class, we discussed three different approaches to decision-making based off of a manager’s
psychological orientation: optimistic, pessimistic, or minimizing regret. Using the following payoff
matrix, choose the option that each manager will pick and explain way they have made this selection.
VISA MARKETING
STRATEGY
AMERICAN EXPRESS’S
RESPONSE (IN SMILLIONS)
CA1
CA2
CA3
S1
13
14
11
S2
15
18
S3
24
21
15
S4
18
14
28
2. What is the strategic management process? Describe each step in the process and the tasks or activities
associated with each step.
3. The book describes four types of growth strategies. Describe each strategy and provide an example of
each
Short Essays (max. length: 1 page single spaced)
1. What is an organizational culture and why is it important? Provide examples.
2. What are the three views of ethics that that book describes? Explain each type.
3.
_What is planning? The book discusses four reasons we should engage in formal planning in the
workplace. Please explain at least three of these reasons.

 

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