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What are their demographics?
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It’s your turn to try developing a marketing mix of your own. Choose some type of product you want to market, such as a clothing item, electronic device, food item, or vehicle. Then devise appropriate pricing, place (distribution), and promotional strategies for your product.
Based on your product, identify a minimum of two different groups of customers (target markets) who would be interested in your product. What are their demographics? Why did you select these target markets? Add your marketing mix and target market ideas in an essay format.
Tip: Refer back to page 28 in the text as well as CH 8, 10, 11, 13, 15, 16, 19
Answer all questions for full credit
3-4 pages minimum (minimum 250 words each page or minimum 500 words total)
Double-spaced with 1″ margins
Page header (also known as “running head”) at the top of every page
Page title and page numbers
12-point Times New Roman
Reference list and in-text citations