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What is the sign in this advertisement?

by | Nov 1, 2022 | Communications and Media

 

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This discussion is an opportunity for you to discuss what you learned. You may use the following questions as guiding questions for your posting for this chapter. Write a response with one paragraph per prompt. Please make sure you answer each of the prompts completely, and in a complete sentence. Make sure you use the vocabulary and ideas from the chapter and site the page number that you found that info in your answer. This is your chance to show off what you learned- impress me.
The fun of learning about semiotics, is once you know about the theory- you have the vocabulary to understand how the signifier, the signified, and signs are used to make us want to buy things. In this discussion post I would like you to view the following commercial in which signs are being used:
Link to commercial: https://www.youtube.com/watch?v=A5-lgI4w6A8
You will then answer the following questions:
1. What is the sign in this advertisement?
2. What is the signifier in this advertisement?
3. What is being signified in this advertisement?
4. How are these three things coming together to make you feel that you need to buy something?
Reading Material:
-Chapter 25: Media Ecology of Marshall McLuhan
-Chapter 26: Semiotics of Roland Barthes
-Chapter 27: Cultural Studies of Stuart Hall

 

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