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Find more recent academic articles that use stp to segment the public (those articles should preferably be related to brand activism, corporate social advocacy, or pr campaigns).

by | Oct 16, 2022 | Public Relations

 

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Write a detailed review of what STP is (find an article that uses STP as the theoretical foundation and see how others have written about it).
Summarize what scholars have used STP to study in recent articles. Find more recent academic articles that use STP to segment the public (those articles should preferably be related to brand activism, corporate social advocacy, or PR campaigns).
This is a section for my thesis.
I have attached a few articles.

 

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