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Students should include updated information on the company covered in the case.

by | Sep 27, 2022 | Marketing

 

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Read the case study found in the Appendix of the textbook. In a 3-page case analysis (11-size font Times New Roman, double-spaced, not including cover page and works cited page), respond to the questions at the end of the case. The paper should be in essay form. Do NOT write out the questions. Back up your response with relevant marketing concepts covered in the textbook. Students should include updated information on the company covered in the case. Use at least three scholarly resources (business publications, journal articles) in addition to your textbook (marketing concepts) to support your analysis. Use APA-style citations.

 

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