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State the product/service/idea/place/event you have chosen to analyze and introduce the meaning of the marketing mix pertaining to that product.

by | Sep 21, 2022 | Marketing

 

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Company: Live Nation Entertainment
Website: https://www.livenationentertainment.com/
Introduction: Introduce and describe the company from your chosen diverse market. Address the following points within your introduction: company name, industry/market they are in, location, history, the product mix, and any other information about the company you feel is important and relevant. State the product/service/idea/place/event you have chosen to analyze and introduce the meaning of the marketing mix pertaining to that product.
Note: when a company covers multiple target markets with different products, it should have multiple sets of the marketing mix to serve each market. For example, different product variations sold at different places at different price points, communicating with different target markets through different media etc. So, while you are analyzing the marketing mix below, keep in mind the product and target market you have identified. You must provide a comprehensive description of each P for this product/service/idea/place/event.
Product: Define the product? What needs does it satisfy? What features does it have to meet those needs? How and where will the customer use it? How will the customer experience it? How is it branded (be sure to address total product concept)? How is it different from products offered by the competitors? Remember, you are only addressing the specific product or service here, not all the company’s products and services.

 

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