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Provide a final summary of the marketing plan outline with recommendations.

by | Sep 21, 2022 | Marketing

 

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In Unit 2, you completed the Company Overview.
In Unit 3, you completed the Marketing Mix – Product and Price.
In Unit 4, you will complete Page 3 of the Marketing Plan Outline using the template.
Context
Pulling it all together! You have assessed the company’s business, environmental factors, product, and price. Now, it is time to finalize recommendations in your marketing plan outline through place and promotion and a summary.
Address the following items in the last section, Page 3, of the marketing plan outline:
Describe how the company gets its product or service to market (Place).
Does the process seem effective?
Are there better ways to distribute or place the product?
Describe the types of marketing communication or advertising used by the company.
Do the promotion methods support the target market and pricing strategy?
Provide a final summary of the marketing plan outline with recommendations.
Submitting your assignment means, at a minimum, you will need the following:
Title page: The title should be in all capitals.
Length: 3 pages, not including the title page or references.
Body: This begins on the page following the title page and abstract page and must be double-spaced (be careful not to triple- or quadruple-space between paragraphs). The typeface should be 12-pt. Times Roman or 12-pt. Courier in regular black type. Do not use color, bold type, or italics, except as required for APA-level headings and references. The deliverable length of the body of your paper for this assignment is 3 pages. In-body academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.
Reference page: References that align with your in-body academic sources are listed on the final page of your paper. Remember, the Reference page is not a bibliography but a further listing of the abbreviated in-body citations used in the paper. Every referenced item must have a corresponding in-body citation.

 

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