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List three priorities from the situational analysis.

by | Sep 14, 2022 | Communication

 

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You are the newly hired communications manager at the Long Lake Community Center. The center offers multiple services to the community, including a food bank, mental health services, social services, and job placement services. Review the Long Lake Community Center Background document for an overview of the services. Recent data shows that the Job Placement Services are grossly underused and under-supported—with a decrease in the number of clients it serves and the number of volunteers to support it. The problem, the board concluded, was the current strategic communication plan, written by the previous communications manager. You are expected to analyze the research and identify what went wrong. Remember, the material you prepare this week will support your final strategic communication plan due in Week 5. You will have an opportunity to make adjustments based upon feedback from your instructor each week.

Draft a 250- to 300-word email to the director of the community that summarizes relevant data to support the following points in bulleted format:

Summarize relevant data about the situation, the audience, and the organization.
Identify the priority audience segment(s).
List three priorities from the situational analysis.
Identify two strengths and two weaknesses of the agency that you believe are the most important from the program analysis.
Identify the three largest problems found in last year’s strategic communication plan where the recommendations appear to contradict the research.

Cite data and provide a rationale for each of your conclusions.

Use the following resources to complete the assignment:

Last Year’s Failed Strategic Communication Plan
Long Lake Community Center Research Data
Long Lake Community Center Background
Strategic Communication Plan Example

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Resources

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Facilitator’s Notes

1. Make sure you know what a community center does and how they are funded.

2. Focus on improving the Jobs Placement Service. We are not asked to increase use of the food bank and other services.

3. Organize the memo to your director (me) effectively, fleshing out your ideas.

4. Develop the email with appropriate tone. You are not asking for a job or a contract. You have been on-boarded.

5. Review the rubric, so you understand how the work is evaluated.

This is an ongoing assignment and I will have an order once a week for the next 5 weeks. I will request the same righter for the next order.

 

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