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What were the results of the campaign?

by | Sep 12, 2022 | Marketing

 

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After reviewing a synopsis of a digital advertising campaign, you will summarize the goals, execution, and results of the campaign.

Prompt: Select one of the campaigns (see attached file for campaigns) and address the following topics:
– Problem and Goal: What problem was the brand trying to solve or what opportunity were they trying to capitalize on?
– Solution: What was the solution?
– Audience: Who was the target audience? What channels were used in the campaign?
– Media Plan: Work backwards to deconstruct the brand’s media plan. What types of content were used in the campaign?
– Results/KPIs: What KPIs were used to measure success? What were the results of the campaign?
– Recommendations: How could they improve or extend the campaign further?

 

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