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Here’s the scenario: A new 5-week Marketing Manager internship has opened up at

by | Jun 23, 2022 | Marketing

 

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Here’s the scenario: A new 5-week Marketing Manager internship has
opened up at each of the organizations listed below. Based on your past
accomplishments (and that awesome business card), they all want you. The
internship involves researching your employer’s current marketing
efforts and then creating a marketing plan for a new product or service
that you dream up. So the question is: Who would you choose to work for
and why?
I have chosen to use Subaru for this assignment.
Create a discussion post that includes the information below:
Include the brand you’ve selected from the list above to do your marketing internship with.
Evaluate the four utilities of customer value for the brand you chose and explain the reasons you selected the brand.
Provide a link to a representative tweet from your brand that you believe captures its unique selling proposition (USP).
Using your textbook, define what constitutes a USP in your own words.
How would you describe your brand’s USP?
How is USP reflected in your chosen tweet?
Analyze the three main aspects of Kotler’s Marketing 3.0 proposition for your brand:
Customers’ demand for engagement and collaboration
The globalization paradox
The drive for self-actualization

 

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