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For Milestone One, select and submit a product category and product brands. Firs

by | Jun 23, 2022 | Business and Management

 

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For Milestone One, select and submit a product category and product brands. First, identify the product category to be evaluated. Once the product category is
selected and described, identify which determinant attributes most affect product selection by a consumer and provide a description for each. Explain which
features and benefits are most important to the consumer when making a decision about this type of product. Then explain the product brands that will be
evaluated within each product category (select at least 3, but no more than 5).
You can develop a survey to determine the attributes, but in many cases you can make an informed judgment about them. For this exercise, you should consult
with your classmates in the Final Project discussion topic to select the determinant attributes for your survey of your chosen product. Of course, you can
disagree with the group and use different determinant attributes.
Not every attribute is equally important. A consumer might consider one more important than another. In the mathematical model, ā€œeā€ represents the
evaluation of how important the attribute is, based on a scale of +3 (very important) to -3 (less important).
Specifically, the following critical elements must be addressed:
1. Product Category: Identify and describe the product category to be evaluated. Cite your sources.
2. Determinant Attributes: Describe the top six determinant attributes that most affect product selection by a consumer, including the features and
benefits most important to the consumer when making a decision about this type of product. Cite your sources.
3. Product Brands: Explain the product brands that will be evaluated within each product category. Include appropriate details of the brands. Cite your
sources.
Rubric
Guidelines for Submission: Milestone One should follow these formatting guidelines: 3ā€“5 pages (excluding cover and reference pages), double spacing, 12-point
Times New Roman font, one-inch margins, and citations in APA format.

 

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