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Consumers now spend as much time using their smartphones as they do watching TV,

by | Jun 21, 2022 | Marketing

 

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Consumers now spend as much time using their smartphones as they do watching
TV, meaning marketers must meet customers where they are which is social media.
Burger King
KFC
Olive Garden
Chick-Fil-A
Pick one of these
brands and identify two social media platforms that you think this business
should be utilizing. Why should this business use the two platforms you chose?
How do these selected platforms align with the current target market for that
brand?
Using the same brand
and social media sites you selected in bullet 1, pick one of the following
strategies to reach your target market. How you will use this strategy with
your business across the platforms you identified? Why have you chosen this
marketing strategy for your sites? Why do you think it will be effective in
turning your social media followers into customers?
Inform (or)
Educate (or)
Engage (or)
Entertain(or)
SUMMARY : Describe the three important marketing concepts AND Explain why these concepts will be useful to you in your current or future position.

 

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