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Your task is the following: Based on the reading in the text and the learning ac

by | Jun 2, 2022 | Marketing

 

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Your
task is the following: Based on the reading in the text and the learning
activity regarding the marketing mix, select one of the provided products or
services and answer the checklist items thoroughly to complete the assignment
that will be submitted in Unit 8.
Checklist:
The Product
Step
1: Select one of the following products for this
assignment for the fictional company Proserve Corp.
-A
new cool mist humidifier that reduces dry air and also serves as an air
freshener. Presently, the scents come in mint, apple, spice, and cinnamon.
-A
new toothbrush that dispenses toothpaste automatically onto the toothbrush with
a small button on the handle. The toothpaste comes in a variety of flavors,
including cinnamon, peppermint, spearmint, and bubble gum.
-A
new wireless headphone and microphone that fit in the palm of your hand and
have superior output and volume.
-A
new foldable chair that can be carried in one hand, weighs 1.5 lbs. and holds
up to 300 lbs.
-A
new transcription tool with 98% accuracy.
Step
2: Apply product elements to make this product complete
by responding to the following:
Describe
the type of product you selected and include product attributes: quality,
features, benefits, style, and design.
Provide
a proposed product line (depth) and product mix (the 4
P’s; width) for your good. See Exhibit 10.1 in the text.
Describe
the elements of the product’s branding (i.e., brand name, sponsor, and
brand strategy).
Provide
a packaging plan and any warranty or copyright involved if applicable.
Assume
Proservice’s new product you selected in Unit 7 initially used a direct channel
of distribution (i.e., producer sells directly to the consumer via their
website) to sell their products to their customers. They are now considering
using intermediaries like agents, wholesalers, and retailers to get their
products to their customers. Your task is the following:
Step
3: Place (or distribution)
Discuss
three different distribution models available for getting the product from
the producer to the consumer.
Using scholarly research,
explain the advantages and disadvantages of using intermediaries. Provide
2–3 direct quotes and/or paraphrases from your research, incorporating
them into your paper where appropriate in support of your contentions
using APA 7th edition in-text citation style. Make sure to add an
additional reference page that includes a reference for each article you
cited in current APA format.
Considering
factors like your brand and target audience, explain what type of
retailers would be the best match for your new product and why.
Provide
at least one distribution model that would be most effective for the
Proservice’s new product. Explain why it would be most effective.

 

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