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Instruction: PowerPoint Presentation for the listed topic: Question: According t

by | Jun 2, 2022 | Marketing

 

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Instruction: PowerPoint Presentation for the listed topic:
Question: According to Maslow, what is the difference between needs and motives? How can marketers make use of these two concepts to lead consumers toward purchases?
Suggestion: A need is an imbalance between the consumer’s actual and desired states. A person who recognizes or feels a significant or urgent need then seeks to correct the imbalance. Marketers attempt to arouse this sense of urgency by making a need “felt” and then influencing consumers’ motivation to satisfy their needs by purchasing specific products. Motives are inner states that direct a person toward the goal of satisfying a need. The individual takes action to reduce the state of tension and return to a condition of equilibrium. Maslow believed that a satisfied need no longer has to be met. Once the physiological needs are met, the individual moves on to pursue satisfaction of higher-order needs. Consumers periodically are motivated by the need to relieve thirst and hunger, but their interests soon return to focus on satisfaction of safety, social, and other needs in the hierarchy. But people may not always progress through the hierarchy; they may fixate on a certain level. For example, consumers who live through an economic downturn may always be motivated to save money in order to avoid financial insecurity—a second-level need. Marketers who understand this can create opportunities for their firms by offering money-saving goods and services.
Course Requirements:
• The objective is to create a presentation that allows others to understand the fundamental issues.
• Make the slides professionally attractive and offer key points. • Create a 12–14 slide PowerPoint presentation outlining the critical concepts (excluding title page and reference page).
• You may utilize information from your text and websites.
• Review the presentation rubric for developing the paper.

 

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