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Directions for learners: You work at a digital marketing agency called Red Squir

by | May 26, 2022 | Marketing

 

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Directions for learners:
You work at a digital marketing agency called Red Squirrel. The agency works with clients from a lot of different industries, with varying levels of paid search expertise. This means that when the agency starts working with a brand, they could have high Quality Scores, low Quality Scores, or a wide range of Quality Scores in their Google Ads account. You have been asked to prepare a step-by-step process for improving any advertiser’s Quality Score. You will need to collate a list of best practices that should be applied to any client, whether they are paid search experts or novices. The idea is that anyone within the agency should be able to work through these steps. It does not need to be an exhaustive list with prescriptive instructions, but it should be a general guide that makes sure your team covers the important bases. Include:
A short introduction: what Quality Score is and why it matters.
The step-by-step process: 5–10 key areas to focus on, with an explanation for each.
Any recent developments: are there changes to Quality Score that the team should know about?
You may submit your document as a text document Please use the following resources:
How to Improve Quality Score and How It’s Evaluated (Links to an external site.) by Google
https://ads.google.com/intl/en_uk/home/resources/improve-quality-score/
The Ultimate Guide to Google Ads Quality Score (Links to an external site.) by PPC Hero
https://www.ppchero.com/ultimate-guide-to-adwords-quality-score/

 

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