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You will write a 5 page paper (double-spaced) on a particular product or brand t
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You will write a 5 page paper (double-spaced) on a particular product or brand that executed a successful or unsuccessful marketing campaign. You should incorporate what we have learned in class over the course of the last few months and apply it to your paper. You can choose any company, brand, product, etc. The paper simply needs to address either a successful marketing campaign or an unsuccessful marketing campaign. Once you have chosen a campaign, provide a background of the company, product, brand, etc. Be sure to also provide an overview of the marketing campaign and what it entailed. For example, what did the campaign try to accomplish? Who was the target audience?
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