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Please read the brief article published in Inc., Lean Start-Up vs. Design Thinki

by | Apr 28, 2022 | Marketing

 

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Please read the brief article published in Inc., Lean Start-Up vs. Design Thinking: What Works? posted under Course Materials, in Reading for Discussion Board Forums – 2nd Round.
From the marketing trends or directions suggested in the article, select two significant points advanced in the article of particular interest to you. Do you concur with those featured and interviewed in the article? Begin by briefly defining lean start-up and design thinking. In your own words, discuss why in your view these two points as discussed in the article are significant. To help explain, include two examples – different from references made in the article — as evidence. Your examples may come from our team case analyses from class, our work on the Bikes simulation, or a pertinent personal source.

 

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