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Please note that I started the ppt. I need it finished. The instructions are b

by | Apr 28, 2022 | Communications and Media

 

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Please note that I started the ppt. I need it finished. The instructions are below.
Instructions:
You’re an intern at an advertising agency that was hired to create a marketing
campaign to attract customers to a product that already exist, and ensure a the
product is more than a trendy item. The
campaign needs to include TV, YouTube, Podcast, Instagram, Facebook, TikTok.
Use the template posted. This is not an essay but a detailed proposal.
Submit the campaign
proposal with graphic images. Use complete sentences and always ask yourself
did you address WHO, WHAT WHEN,WHERE, WHY AND HOW for the explanations in each
media area.
Each campaign must include the following: EXAMPLE BELOW:
1.
Slogan-
Ex. Nike: Just Dot It 15pt
2.
Name
of the product and the larger brand it comes from. 5pts
3.
1-2
sentence brief pitch about the product. (Put it in the proposal and pitch it in
class) 25pts
4.
Pitch
in class 100 pts
5.
Detailed
explanation of the demographics for the audience the product is for. 10pts
6.
Detailed
explanation of what the campaign will include for each category 95pts
a.
TV (Includes streaming tv): Explain the commercial and 2 current tv shows
(Includes streaming tv) you can use for product placement. Tell me why
b.
YT: Describe the ads and create original content for the product to be
featured on YT outside of ads. Tell me why
c.
Podcast: What current podcast will feature ads for the product. Tell me
why
d.
Instagram: Describe how you can use Instagram, name the influencers you
can use (2), video content you can post using reels to support the product (2
examples explained) Tell me why
e.
Facebook: Describe the ad you can use on Facebook . Tell me why
f.
Tik Tok: Describe how you can use Tik Tok, video content you can post to
support the product (4 examples explained) Tell me why
g.
Provide 2 pictures of the product when explaining where it will be placed
on the TV SHOW for product placement

 

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