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Please read Peter Merrill’s article, Plan to Pivot, posted under Course Material

by | Apr 26, 2022 | Marketing

 

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Please read Peter Merrill’s article, Plan to Pivot, posted under Course Materials, in Readings for Discussion Board Forums – 2nd Round.
Define pivot in your own words. Briefly discuss the meaning and significance for pivot in marketing in new ventures. Explain the relationship the author develops between strategy, pivot and SWOT analysis. Evaluate either pivot as described in the article, from IBM or the Tata Group. What were the signals or clues that a pivot was needed? What were the risks and consequences of the pivot?

 

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