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The final paper is positioned to summarize what you have learned within this cou

by | Apr 8, 2022 | Public Relations

 

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The final paper is positioned to summarize what you have learned within this course surrounding public relations and marketing communication through weekly reflections, textbook readings, lecture discussions, and seminar presentations.
You are required to write an essay that discusses the importance of the role of public relations within an organization in 2022. In your essay, you must critically analyze the future of the PR industry given new digital platforms, marketing channels and ways of communicating both internally and externally. This may include how organizations can use PR to promote their products and services, reach new markets and explore new business opportunities. You may also want to highlight how this impacts the culture of the organization for individuals working within it.
The essay must include relevant examples of individuals and organizations that have successfully and strategically utilized public relations principles in order to influence public opinion and successfully build relationships with various stakeholders;
Within your discussion, you are required to relate your thoughts to relevant public relations theories and concepts that have been introduced within this course or that you have researched outside of the assigned course material;
You must include 7 additional references from relevant academic journals as well as credible news sources (Wikipedia is not one) to reinforce your position.
Please have 7 academic articles to use to support each of your arguments

 

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