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Food and Nutrition: Sauces and Dressings Brands: Alali – Henz – Knor – Industr

by | Apr 8, 2022 | Marketing

 

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Food and Nutrition:
Sauces and Dressings
Brands: Alali – Henz – Knor
– Industry Overview
This section should include
Size of the industry in the UAE (preferably revenue data)
Growth of the industry over the past 3 years in the UAE.
Industry overview can be done using reports from Euromonitor and Statista databases.
– External Environmental Analysis
You need to specify at least two facts for each environmental factor and explain whether each fact is considered as an Opportunity or Threats for the industry and why, this should be supported by appropriate secondary resources. You are also required to explain how can this fact impact the industry?
Demographic Environment
Economic Environment
Cultural Environment
Political Environment
Technological Environment
Natural Environment
Summary of the External Environmental Analysis by outlining the facts in terms of Threats and Opportunities in a table.
An example related to the chocolate bar industry:
Cultural Environment: Consumers state that they would be willing to pay more for healthier food that is GMO free, free of artificial sweeteners and colorants (Gagliardi, 2015). This would pose a THREAT to the chocolate bar industry as research indicates that consumers gravitate towards healthier food consumption regardless of its premium pricing and would thus be hesitant to purchase and consume chocolates that are perceived as unhealthy food options. This cultural trend would have a subsequent negative impact on the industry’s overall sales

 

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