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This is going to be a marketing plan on sony. When it comes to making a new prod

by | Apr 5, 2022 | Marketing

 

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This is going to be a marketing plan on sony. When it comes to making a new product for sony, we are going to be making a cellphone
Part 1: Background Analysis (ABC) — Your goal for this first unit of the marketing plan is to be objective and succinct when selecting and summarizing information that you pull from secondary resources related to each topic above. At this stage, you are creating a platform upon which you will base your marketing strategy.
Part 2: Strategic Analysis (DEF) — Your goal for this second unit of the marketing plan is be creative but within the bounds of the secondary data you collected in the first section. Your writing should reflect insights derived from integrating and analyzing the secondary information (the SWOT), to identify a new product concept that fits these internal and external conditions. Your strategy should be a believable, unique and compelling “story” you will tell to successfully launch your new product to a specific target audience.
Part 3: Tactical Plan (GHIJ+creative)– Your goal for this third unit of the marketing plan is to clearly and concisely specify the details of what, how, when, where and to whom you direct your marketing budget and efforts in order to successfully acquire your target audience. Your tactical decisions must be aligned with your strategy and must illustrate how your background analysis, strategy, and targeting are all put into action in order to meet your forecasted level of results.

 

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