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What, if anything, should major cosmetic competitors such as L’Oreal or Estee Lauder do in response to Glossier’s success?

by | Feb 3, 2022 | Uncategorized

 

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The objective of this assignment is to test your comprehension and absorption of key concepts from the Strategic Analysis section of the course, as developed upon in chapters 1- 4 of the text and in class lectures, discussions, and workshops.
Read the case attached and write a well-structured paper of no more than 750 words that presents your considered viewpoint on the questions posed at the end of the instructions.
NOTES:
• Your paper will be graded based upon (i) the quality of your analysis, and the reasoning behind, depth and clarity of your answers and (ii) the composition of your paper in terms of the structure, and quality of your writing.
• If you expect to get an ‘A’ grade on this paper, your paper needs to impress. You impress when you illustrate that you have ‘gone the extra mile’ in answering the questions asked.
• Include supporting references in footnotes and attach any supporting artifacts in an appendix to your paper. Appendix content does not count towards the 750-word limit.
Question: What, if anything, should major cosmetic competitors such as L’Oreal or Estee Lauder do in response to Glossier’s success? What actions can Glossier take to protect itself against these moves?

 

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