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Present a brief overview of market conditions, the competitive environment, and the strengths and weaknesses of your organization relative to your competitors.

by | Jan 27, 2022 | Uncategorized

 

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This is based on attached file
1. Present a brief overview of market conditions, the competitive environment, and the strengths
and weaknesses of your organization relative to your competitors. You should draw on one of
the methodologies you have studied in the program (such as Jack’s 5 Step Strategy Framework,
SWOT, PESTEL, or Porter’s Five Forces) to guide you, but DO NOT present a full-blown market
analysis to the Board. Your Board members will already possess significant knowledge of the market
and the company, so use this overview to set the stage for the rest of your brief. Distill your overview
down to 2 components.
a. First, provide a general overview of market conditions, trends, and big issues. For example,
you may begin with a line such as “As you know, we have experienced considerable
challenges in this space over the last two years…”
b. Then, summarize the competitive environment. Open with a sentence such as “Our biggest
competitor ABC has made bold steps to develop X and has made significant gains in market
share in Y. This has presented us with a number of challenges…”

2. Problem/Opportunity Statement
Following your overview, identify the specific problem or opportunity that, if properly addressed, will
have a significant positive impact on the success of the organization. This will include your “testable
hypothesis” for which you will gather and analyze data to validate in your next assignment. To
accomplish this:
a. Define a clear problem or opportunity that addresses what is important to the organization in
order to meaningfully improve its competitive strength. Note: It is expected that you will refine
the problem/opportunity statement you drafted for your Week 2 Discussion Question,
leveraging the feedback you received from your classmates and professor.
b. Identify key data and metrics you will study that are relevant to addressing the
problem/opportunity.
c. Identify stakeholders who will be involved in addressing the problem/opportunity. At this
stage, you do not need to name specific people, but you must identify functions, departments,
geographical areas, etc., that will be impacted. You must also explain the nature of the
potential impact.
d. Include relevant information on previous experiences or findings related to this
problem/opportunity. This information may be noted in an appendix if that is more appropriate
for context and flow

 

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