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Discuss the role that marketing research can play in helping a fast-food restaurant such as Wendy’s formulate sound marketing strategies.

by | Jan 27, 2022 | Uncategorized

 

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Instructions
After reading the attached case, address the following topics:
1. Discuss the role that marketing research can play in helping a fast-food restaurant such as Wendy’s formulate sound marketing strategies.
2. Wendy’s is considering further expansion in the United States. Define the management decision problem.
3. Define an appropriate marketing research problem based on the management decision problem you have identified.
4. Explain the process that led you to the marketing research problem and why problem identification, in general, is important in this process.
This assignment should be completed in at least two pages. You must utilize two scholarly, peer-reviewed journal articles to support your responses. All sources used must be published within the last 5 years only. Adhere to APA Style when constructing this assignment, including in-text citations and references for all sources that are used. Please note that no abstract is needed.

 

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